Miller HPC Ltd - Premium Heating & Plumbing Digital Transformation

The Challenge

Miller HPC Ltd, a trusted heating and plumbing contractor based in Banbury, UK, approached us with a vision to modernize their digital presence. Despite their stellar reputation in the local market and years of quality service, their online visibility was limited, and they struggled to attract new customers through digital channels.

The company needed a comprehensive website that would:

• Showcase their extensive range of heating, plumbing, and gas services
• Build trust with potential customers through professional design
• Improve local search visibility in Banbury and surrounding areas
• Provide easy contact options for emergency services
• Highlight their Gas Safe registration and professional certifications

Our Approach

We developed a strategic, multi-phase approach to transform Miller HPC Ltd's digital presence:

Discovery & Research Phase Our team conducted extensive research into the local plumbing and heating market in Banbury, analyzing competitor websites and identifying key user needs. We discovered that customers prioritize trust, quick response times, and transparent pricing when choosing heating and plumbing services.

Design & User Experience We crafted a clean, professional website design that emphasizes trust and reliability. The color scheme reflects the warmth and comfort associated with quality heating services, while the layout ensures visitors can quickly find emergency contact information and service details.

Key design features include:

• Mobile-first responsive design for on-the-go customers
• Prominent call-to-action buttons for emergency services
• Trust signals including Gas Safe registration badges
• Before-and-after project galleries
• Easy-to-navigate service categories

Technical Development Built on a robust CMS platform, the website features:

• Fast loading times for improved user experience and SEO
• Integrated contact forms with instant email notifications
• Click-to-call functionality for mobile users
• Service area mapping for local SEO
• Blog section for ongoing content marketing

SEO Optimization We implemented comprehensive local SEO strategies including:

• Location-specific keyword optimization for Banbury and surrounding areas
• Google Business Profile optimization
• Local schema markup for enhanced search visibility
• Service-specific landing pages
• Content strategy focused on common heating and plumbing queries

The Results

The new website has transformed Miller HPC Ltd's digital presence and business outcomes:

Increased Online Visibility

• 285% increase in organic search traffic within 6 months
• First-page rankings for key local search terms including "plumber Banbury," "heating engineer Banbury," and "boiler installation Banbury"
• Enhanced Google Maps visibility leading to more direction requests

Improved User Engagement

• 65% reduction in bounce rate
• Average session duration increased by 3 minutes
• 40% increase in contact form submissions

Business Growth

• 150% increase in qualified leads through the website
• Stronger brand positioning in the local market
• Improved customer trust through professional online presence

Key Features Delivered

Service Showcase Comprehensive service pages covering heating installation, plumbing repairs, gas safety certificates, boiler servicing, and emergency callouts. Each page is optimized for both user experience and search engines.

Emergency Contact System Prominent emergency contact options throughout the site, with click-to-call buttons and 24/7 availability messaging that builds customer confidence.

Trust Building Elements Strategic placement of Gas Safe registration, insurance certificates, customer testimonials, and professional accreditations to establish credibility.

Mobile Optimization Fully responsive design ensuring perfect functionality across all devices, crucial for emergency service requests.

Client Testimonial

The partnership with Miller HPC Ltd continues to thrive, with ongoing SEO optimization, content updates, and technical maintenance ensuring the website remains a powerful tool for business growth.